10,000 Friends vs. 1,000 Enthusiasts
Posted by Jeremy on 6 December 2009
Your business is considering a social media strategy and
your consultant keeps buzzing about ten thousand (or some
other ridiculously high number) of fans over night. You keep
thinking to yourself "This is too good to be true; sure,
he's done it for other people, but my brand?" You're
right. It is too good to be true, for a few reasons:
